How Volvo Are Making Their Electric Mark
Brands such as Volvo have announced that every vehicle they launch from 2019 onwards will have an electric motor, marking the historic end of cars that feature internal combustion engines only.
This is a significant move, and one that is perhaps more telling than the rise of driverless vehicles in terms of determining the future of the market. Here's why:
The Start of a New Dawn in the Automotive Sector?
Volvo has always been a trail-blazing brand, and one that beats a path for others to follow within the sector. This announcement certainly reflects this ethos, as it represents the total adaptation of electrification and ushers in a brand new age for automotive manufacturing. As a result of this, it may also signal the death-knell for the internal combustion engine, which was once the staple feature of all cars, trucks and lorries released across the globe.
In total, the brand will launch five fully electric cars between 2019 and 2021, along with a wider range of vehicles that include plug-in and mild hybrids. This is not only reflective of the innovation trends that continue to drive the automotive space, but it has also come as a direct result of customer habits and preferences. "People increasingly demand electrified cars and we want to respond to our customers' current and future needs," said chief executive Håkan Samuelsson. "You can now pick and choose whichever electrified Volvo you wish."
In general terms, a number of transitional releases will be based on the popular XC60 D4, which will evolve to only offer plug-in hybrid engines over the course of the next two years. It will also increase its reliance on autonomous technology, offering the ideal balance of performance and economy. You can check out our stunning Volvo XC60 D4 here, as this should whet your appetite for what the brand has in store over the course of the next four years and beyond.
The Last Word: An Exciting Future for Volvo and the Industry as a Whole
Ultimately, Volvo's strategy is reflective of where the industry is heading, with the brand keen to be at the forefront of the revolution. With a host of exciting cars scheduled for release after 2017, customers are sure to enjoy the benefits of electric motors before the age of the driverless vehicle starts in earnest.
Make sure you check out our latest selection of cars here